Frequently Asked Questions
Everything you need to know about buying pay-per-call leads for auto insurance, Medicare, solar, roofing, final expense, and more.
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What is pay-per-call lead generation?
Pay-per-call lead generation is a performance marketing model where businesses only pay when a real prospect calls them live. Instead of buying a list of contacts to cold-call yourself, we run targeted search ad campaigns so buyers call you directly. You receive exclusive inbound calls from people actively searching for your service — auto insurance, solar installation, roofing, Medicare, or final expense — and you only pay per qualified call received.
How is pay-per-call different from buying regular leads?
Traditional lead vendors sell recycled form fills — a name and number collected days or weeks ago, often sold to multiple agents at once. By the time you call, the prospect has moved on. Pay-per-call delivers a live person already on the phone, calling because they searched for exactly what you offer. Close rates for inbound pay-per-call leads are typically 2–4× higher than form fill leads because the intent is immediate and the call is exclusive to you.
What industries do you generate pay-per-call leads for?
We generate exclusive inbound calls for: Auto Insurance, Final Expense Insurance, Home Insurance, Solar Installation, Medicare Insurance (Medicare Advantage and Medicare Supplement), Motor Vehicle Accident legal leads, Pest Control, and Roofing. If your business closes deals over the phone, pay-per-call lead generation works for you.
Are Top Dog Leads a good fit for independent insurance agents?
Yes. Independent insurance agents are one of our largest client groups. Whether you write auto insurance, final expense, Medicare supplement, or home insurance, we can send live inbound calls from prospects actively shopping for coverage in your state. There is no minimum volume, no long-term contract, and no monthly fee — you buy calls when you want them.
What states do you cover for lead generation?
We generate pay-per-call leads across all 50 US states. You can target a single state, multiple states, specific cities, or zip code radius — whatever matches your license area or service territory. State-specific targeting keeps every call compliant with your licensing requirements.
How does Top Dog Leads generate inbound calls?
We run paid search advertising campaigns on Google and Bing, targeting high-intent keywords like 'auto insurance quotes', 'buy solar panels', 'Medicare plans near me', and 'roofing contractors'. Prospects see the ad, click, and call a tracking number that routes directly to your phone. Every caller is a real person who chose to call — no robocalls, no cold outreach, no recycled data.
Can I buy leads for multiple industries at the same time?
Yes. Many of our clients run campaigns across multiple verticals simultaneously — for example, an insurance agency buying both auto insurance leads and final expense leads, or a home services company buying roofing leads and pest control leads. Each campaign is managed separately with its own targeting, budget cap, and call tracking number.
Do you work with both large call centers and solo agents?
Yes. We serve solo independent agents who want 5–10 calls per day and large call centers that need hundreds of calls daily. The platform scales to your capacity. We recommend starting at a volume your team can handle well and increasing gradually as you dial in your close rate and agent coverage.
How much do pay-per-call leads cost?
Our pay-per-call leads are priced per qualified inbound call. Pricing varies by industry, geography, and targeting criteria. Auto insurance leads, Medicare leads, and final expense leads are among our most competitive verticals. There is no setup fee, no monthly subscription, and no cancellation fee — you only pay when a qualified call lands on your phone. Contact us for a custom quote based on your industry and target area.
Is there a setup fee to start buying leads?
No. There is zero setup fee. We build your campaign, configure your call tracking number, and launch ads at no upfront cost. Your first charge is your first qualified call.
Is there a monthly fee or retainer?
No monthly fee, no retainer, no subscription. You are billed only for qualified calls delivered to your phone. If calls stop, your billing stops. This is a true performance-based lead generation model.
Are there any contracts or cancellation fees?
No contracts and no cancellation fees. Pause or stop your campaign any time with no penalty. We earn your continued business by delivering high-quality exclusive leads — not by locking you into agreements.
What counts as a billable qualified call?
A qualified call must meet criteria you define before your campaign launches: minimum call duration (typically 90 seconds), correct service type, correct state or geography, and a live human on the line. Any call that does not meet your agreed criteria — wrong state, wrong coverage type, too short, or a spam call — is not billed. We review all disputes quickly.
Can I set a daily or monthly budget cap?
Yes. You control your spend entirely. Set a daily call cap, a weekly cap, or a total monthly budget and we stop routing calls once you hit your limit. There are no overages or surprise charges.
Do you offer volume discounts for high call volumes?
Yes. Clients who commit to higher monthly call volumes qualify for reduced per-call pricing. Volume pricing tiers are available for agencies, call centers, and multi-location businesses. Contact our team to discuss a custom volume agreement based on your projected monthly call needs.
How do I get invoiced and what payment methods do you accept?
We invoice per billing cycle based on qualified calls delivered. We accept all major credit cards, ACH bank transfer, and wire transfer. High-volume clients can arrange net-30 invoicing terms. All billing is transparent — every line item on your invoice corresponds to a recorded, timestamped call in your dashboard.
Ready to start receiving inbound calls?
No setup fee. No monthly fee. No contract. Talk to our team and get your first pay-per-call leads within 24 hours.