Frequently Asked Questions

We target people searching for car insurance quotes in your licensed states using paid search ads on Google and Bing. A prospect searching 'cheap auto insurance' or 'car insurance quotes online' sees your ad, clicks, and calls your tracking number. You receive a live inbound call from someone who needs auto insurance right now — not a lead form submitted last week. Auto insurance is one of our highest-volume verticals with calls available in all 50 states.

Medicare leads are inbound calls from Medicare-eligible prospects (typically age 64–72) searching for Medicare Advantage plans, Medicare Supplement (Medigap) coverage, or Part D prescription drug plans. All our Medicare campaigns follow CMS guidelines for marketing to Medicare beneficiaries. These calls are among the highest-value leads in insurance — prospects are in an active enrollment window and ready to make a decision.

We target homeowners in your service area searching for solar panel installation, solar quotes, and home solar systems. Filters include homeownership status, roof type, average electricity bill, and state. Solar leads as inbound calls convert significantly better than solar form fills because the homeowner is actively engaged and calling to talk — not filling out a quote request and forgetting about it.

We generate inbound calls from homeowners searching for roof repair, roof replacement, storm damage roofing, and roofing quotes in your service area. Roofing leads are geo-targeted to your coverage zone by state, city, or zip code radius. After major storms, demand spikes significantly — our campaigns scale in real time to capture increased search volume in affected areas.

Final expense leads are inbound calls from seniors aged 50–80 searching for burial insurance, funeral expense coverage, or whole life insurance policies with low face values. Final expense is one of the highest-converting pay-per-call verticals because the product is simple, the purchase decision is emotional, and callers are usually ready to enroll in the same call. We target by age, state, and benefit amount range.

MVA leads are inbound calls from people recently involved in car accidents who are looking for legal representation, personal injury attorneys, or accident claim assistance. These are highly time-sensitive — callers are typically in the 24–72 hours immediately following an accident and actively looking for a lawyer. We geo-target by state bar license area and filter by accident recency.

Yes. We generate exclusive inbound calls from homeowners shopping for home insurance, homeowner's insurance quotes, and bundled auto and home insurance packages. Home insurance leads can be filtered by homeownership status, property state, and coverage type. These pair well with auto insurance campaigns for agents looking to write bundled policies.

Yes. We generate inbound calls from homeowners and property managers searching for pest control services, exterminator quotes, and rodent removal in your service area. Pest control calls are geo-targeted to your coverage zone and filtered by service type — general pest control, termite inspection, bed bug treatment, and more.

Close rates vary by industry, agent skill, and how quickly calls are answered. Our insurance clients typically see close rates of 15–35% on qualified inbound calls — significantly higher than the 3–8% close rates common with purchased form fill leads. The key driver is intent: prospects who called you are far more ready to buy than prospects you cold-called from a list.

Calculate your ROI by dividing your average policy or deal value by your cost per acquisition. For example: if you pay $25 per qualified auto insurance call, close 1 in 5 calls, and earn $200 per policy, your cost per acquisition is $125 against $200 revenue — a positive ROI from day one. Your dashboard shows call volume, duration, and billing so you can track performance daily.

Unlike SEO which takes months, pay-per-call delivers results immediately. Most clients receive their first calls within 24–48 hours and can evaluate campaign quality within the first week. We recommend running for at least 30 days to gather enough data to optimize call targeting, time of day, and qualifying criteria for maximum ROI.

Final expense insurance, Medicare supplement, and auto insurance consistently deliver the highest ROI for our clients because the products are high-commission, the purchase decision happens quickly over the phone, and the prospect pool is large. Roofing and solar also deliver strong ROI in storm-season markets. MVA legal leads have very high deal values but lower volume.

Yes. You can log conversion outcomes against each call in your dashboard — marking calls as sold, not interested, callback scheduled, or other outcomes. This data feeds directly into campaign optimization, helping us improve targeting to send you more calls that match your best-converting profiles.

A traditional digital marketing agency charges a monthly retainer of $1,500–$5,000+ to manage your ads — regardless of results. Pay-per-call is purely performance-based: you pay only for calls delivered, not for ad management time. There is no risk of paying thousands for a campaign that produces nothing. You see results on day one or you do not pay.

A solo agent handling calls between appointments can comfortably manage 10–30 qualified inbound calls per day, or 200–600 per month. At those volumes and a 20% close rate, a solo agent writing auto insurance could add 40–120 new policies per month from pay-per-call alone. Start conservatively, measure your close rate, and scale volume as your capacity grows.

Yes. Your dashboard includes real-time reporting on calls received, call duration, answered vs missed calls, billing, and call recordings. Weekly performance summaries are available by email. High-volume clients can access API-level reporting to integrate call data into their own CRM or analytics systems.